Services: UX Research, Competitor Analysis, Information Architecture, UI Design and Prototyping.
Problem Statement
Potential merchants visiting from different online sources
encountered a homepage that didn't effectively explain the
value the company could provide.
Missed opportunities to
convert website traffic into sales leads.
Challenges
Communicating the value proposition concisely was tricky.
Balancing an appealing design with user-friendly layout and
navigation was not easy.
What The Design Solved
Provides a clear message demostrating the value the
company can deliver.
Provides a contact form for the sales team
to connect and communicate with potential merchants.
How I Overcame Challenges
Studied the intended audience and analyzed competitors.
Implemented a brief value proposition statement on an uncluttered
interface to emphasize the CTAs.
UX Research Favored Uncluttered, Non-Scroll Landing Pages
Utilized Image Illustrating Opportunity For Global Business Growth
Opted for A Legible Font, Used iPay Official Brand Colors
Implemented Option To Switch Between iPay Operating Countries
Designed A Contact Form Providing An Opportunity To Convert Visitors Into Sales Leads
Benefits To The Company
With this landing page design, the company is able to
measure KPIs that are directly related to business objectives.
