Services: UX Research, Competitor Analysis, Information Architecture, UI Design and Prototyping.
Problem Statement
The fintech company desired a unified web gateway interface that worked well across all operating countries. Previously, separate applications were used for each country. The Ke interface lacked room for additional payment channels.
Challenges
Time constraints for design creation and unexpected new
requirements.
What The Design Solved
The new design accommodates payment processes of different countries while keeping a consistent brand look. It also supports language switching and is scrollable to handle expanding payment options.
How I Overcame Challenges
Researched user experience and studied competitors' global
gateway systems. Implemented a responsive web design to save
time.
Conducted Payment Gateway UX Research And Competitor Analysis
Categorized Payment Channels Into Mobile Money, Cards etc. For Better Usability
Previous User Journey Presented Unfriendly Prompts
New User Journey Offers Intuitive Prompts For Action
The New Pop-up Gateway Design is Faster Than A Redirect, Offers A Language Switcher And The Option To Pay Via QR Code.
Benefits To The Company
A friendly, unified gateway interface. Live implementation:
https://payments.elipa.co.ug/v3/ug/payments?sid=9bb7ae95e2ec9425a40b7726fdd470cb
Lessons Learnt
A unified design simplifies user interactions and reinforces brand
identity.